A whopping 5 crores is what the 'Dirty Picture' actress has decided to charge a Chennai based saree brand to help them promote their sarees. This exclusive saree house which has its functioning based in the southern part of India aims at targeting the youth of today as well as the traditional Indian woman. They therefore needed a brand ambassador who would have such a wide appeal – both with the youngsters and the middle aged women of India. And who other than Vidya Balan has that kind of reach?

Whether it is because of her phenomenal weight gain or simply because the lady can carry the attire so very well, Vidya has always sported the 5 yard long attire on all social events and award functions that she has been a part of recently. Thus, bringing the dress back in style, making it immensely popular with generation X. It wouldn't be wrong to compare Vidya with Rekha for her penchant for experimentation with her roles and also her obsession with silk sarees.

Swati Iyer from Bling! Entertainment Solutions said aptly, "Vidya today represents the quintessential Indian woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks. She stands out far apart from the crowd. She brought saris 'back'."

She further added, "Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya. Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements."

Atul Kasbekar, the famous photographer and owner of Bling Entertainment is also excited about working with Vidya and says, "Internally, we have positioned her as India's Meryl Streep. To a movie going audience worldwide, if the venerable Ms. Streep's name is in the title, it is reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances and box office success."

Way to go Vidya!