Criteria: Skill; Appeal; Depth of experience; Range of talent; Adaptability. All of which were utilized for a specific role. This applies to all actors, supporting and otherwise that have made a significant contribution in film, TV and/or Theatre.

And the SAMA goes to... Kal Penn Samrat Chakrabarti Ravi Kapoor Reef Karim

Criteria: Skill; Appeal; Depth of experience; Range of talent; Adaptability. All of which were utilized for a specific role. This applies to all actresses, supporting and otherwise that have made a significant contribution in film, TV and/or Theatre.

And the SAMA goes to... Shetal Shah Pooja Kumar Parminder Nagra Sheetal Sheth

Criteria: Accomplished, creative and original; someone who has the ability to attract all age groups and cultures. Has unique style, sound and mass appeal. This group or individual has had at least one full feature album released in the marketplace. Reflects an original image and depicts positive message in lyrics.

And the SAMA goes to... Raghav Josh Karmacy Bikram Singh Kidd Skilly Sumeet

Criteria: Success in South Asian and/or mainstream television; Focuses on topics of interest and presents a positive role model for youth. Entertaining, popular and informative. Represents themselves in a non-fictional role.

And the SAMA goes to... Aashna Patel Reshma Dordi Sanjay Gupta Aamer Haleem Sarina Jain Sukanya Krishnan

Criteria: Influential and experienced journalist, having positively impacted or provided exposure to South Asians locally and nationally. This individual strives to achieve objectivity and factual reporting and has gone above and beyond what is expected of a journalist.

And the SAMA goes to... Hari Sreenivasan Peter Bhatia Joya Dass Lavina Melwani Fareed Zakaria

Criteria: Someone who has displayed exceptional creativity in being funny with original humor. Someone who has the ability to entertain all age groups and has achieved, or has the potential to achieve greatness in mass media. He/She has a unique style and has a positive image.

And the SAMA goes to... Russell Peters Vidur Kapur Vijai Nathan Aladdin Ullah

Criteria: This individual has brought out depth in the characters, added a sense of realism and has shown a meaningful side of human emotion. This person has developed a noteworthy project that has been appreciated by audiences in addition to being a positive impact on the growth of the South Asian Film Industry outside of Bollywood.

And the SAMA goes to... Mira Nair Raj Basu Manan Singh Katohora Benny Mathews Piyush Pandya

Criteria: Direction; Creativity; Cast; Recognition; Story line, Professionalism; Originality; Organization & Execution. A theatrical production with quality; care, approach and influence on our society. A production with a strong message.

And the SAMA goes to... Geeta Citygirl Shishir Kurup Rehana Mirza Shaun Singh

Criteria: This individual commands the role of a leader in our community; his/her work displays progressive strides that are a part of the building blocks for South Asians. He/She represents the pride of South Asians and has accomplished something significant for the South Asian community.

And the SAMA goes to... Bobby Jindal Kumar Barve Upendra Chivukula Swati Dandekar Parag Patel

Criteria: This organization or individual shows excellence in serving the community by helping the less fortunate or a worthy cause. This organization or individual has gone above and beyond to help and contribute to the South Asian community; Level of activism; Community spirit; Focuses on issues of key importance to South Asians.

And the SAMA goes to... SAKHI Manavi Dr. Vijay Mehta Dr. Kiran Patel SAYA

Criteria: Professional, entertaining, informative and popular with a large fan base. A personality that has reached out and made a difference in the South Asian community through this medium. Strives to present quality content. This is an individual that is in tune with the community and current events.

And the SAMA goes to... Ashish Patel (NiteLifeRadio) Kulraj Anand (EBC Radio) Abhishek Chauhan (MyDesiRadio) Soundtheory (RadioPhive) Anil Srivatsa (Anil Ki Awaz)

Criteria: Someone who has the ability to organize successful and professional events. This company/individual has successfully targeted a specific demographic and has impacted not only their local market, but has had a national impact. This company/individual is well respected amongst peers and has shown a great deal of creativity and responsibility in the types of events organized.

And the SAMA goes to... All Star Entertainment Sumit Arya Music Masala DeepKarma Productions Ecstacy Productions POHP

Criteria: This person has excelled in the world of business. This individual is well known within the South Asian Community through his/her entrepreneurial efforts. He/She is a good role model for the youth and an inspiration to all South Asians, young and old.

And the SAMA goes to... Vikram Chatwal Raj Bhakta Manny Brar Raju Sethi H.R. Shah

Criteria: This person has positively impacted the World of Fashion with South Asian culture and influence. Providing a unique style and voice while showcasing a great deal of talent in the Fashion industry.

And the SAMA goes to... Anand Jon Sandy Dalal Romain Kapadia Alia Khan Saniya Khan

Criteria: A news/journalistic publication that is recognized for its meaningful and quality content while pursuing greater exposure for the South Asian community. This publication reflects an original and positive image and has excelled above and beyond its competitive market.

And the SAMA goes to... India Abroad Indian Express Little India Urdu Times India West

Criteria: A successful male or female model that exudes beauty, consciousness and maintains a natural presence for South Asians in the Modeling world. Someone who is professional, respected, and recognized amongst peers. Someone who can be looked upon as a role model for aspiring Models.

And the SAMA goes to... Saira Mohan Padma Lakshmi Sunny Leone Ujjwala Raut

A magazine that focuses on lifestyle related issues that encompass what it is to be a South Asian in North America. This publication has established itself in the South Asian community and focuses on expanding itself towards mainstream acceptance while maintaining its South Asian roots.

And the SAMA goes to... Anokhi Vibe BiBi Magazine iStyle Mantram

Criteria: Experienced and established in the community. Someone who is professional, respected, and recognized amongst peers and has a positive influence on the future of the South Asian music scene. This DJ is known for his/her originality and displays talent while taking music to the next level.

And the SAMA goes to... DJ Rekha Lil Cee Jay Dabhi DJ Sharad DJ Volcanik